Vice pres >February 13, 2015
By David Vance
Ramon Rionda has devoted a very long time to horse race in Latin America, and on the way he has got witnessed a landscape that is ever-changing has needed constant modifications with regards to business priorities. Like racetracks when you look at the united states of america and throughout the world, terms like branding and packaging and item distribution—unfamiliar to rushing somewhat significantly more than a decade ago—have get to be the primary focus for South United states songs.
Rionda was raised within the sport due to their daddy’s love for breeding and racing. Today, he could be effortlessly among the earth’s race track executives that are busiest in their part as vice president of race for Codere, a significant international video gaming business located in Madrid, Spain.
All of it began for Rionda as being a 5-year-old as he would join his household for the time of rushing at Hipodromo de las America in Mexico City, along with other songs throughout Latin America. Their dad, Ramon Rionda Sr., ended up being an effective breeder and owner whom competed in the greatest degree. Commitment to your sport has permitted the son become earnestly active in the development of a business that is completely new from their times as an admirer.
“we nevertheless love the horse racing—the pageantry, your competition, the challenges—but the company model has brought on a entirely brand new impact,” he stated. “Today, it is about having a effective brand name and then packaging and circulating it precisely. Competition when it comes to video video gaming and activity group of fans calls for a more innovative approach being a practical company consideration.”
Codere has over 57,000 video gaming devices global and is an owner that is active supervisor of competition songs in Mexico, Uruguay, Panama, and Brazil.
Rionda is intimately active in the day-to-day challenges associated with specific tracks, while additionally wanting to guide the growth that is overall of’s race division.
“I’ll acknowledge I never expected being this active in the day-to-day operations of numerous tracks, while additionally attempting to begin to see the big image in regards to growth,” he stated during some slack from their travels to check out a Codere procedure. “It really is extremely challenging, but it is one thing i like doing. With numerous operations, you can find multiple problems that must be addressed on a basis that is daily.
“Fortunately, we now have solid management workers after all of y our properties. I am allowed by them to try and consider new possibilities and make an effort to be proactive for the reason that respect. I could be forced to be much more reactive and lose sight regarding the main target, that is growing the business. without them,”
The expansion of simulcasting and account deposit wagering, for instance, therefore the proven fact that Codere’s songs in Latin America all are categorized as the exact same time areas because the united states of america, creates a much greater window of opportunity for possible development.
“All tracks—not simply into the U.S. or Latin America—are confronted with the task to cultivate their company by adopting the number of choices with all the brand new technology. Your competitors when it comes to video gaming and activity buck is genuine,” Rionda said. “This means we must nevertheless keep our concentrate on fundamental consumer service—the patron—while that is on-track recognizing the extremely challenging opportunities for sharing our signals and getting quality rushing through off-track wagering and simulcasting and ADWs. It’s a fascinating mix that modifications daily.
“As a market, item circulation is among the most main aim, therefore we feel we must introduce the areas to Latin race. We feel it is a well-kept key in the united states.”
With Latin breeders becoming alot more active in the horse product product sales in Kentucky, Florida and ny, and prominent breeders spending in major farm operations in Lexington and Ocala, Rionda is motivated by present development and increased understanding.
“It is my work to reveal our item to as numerous racing jurisdictions as you are able to, together with convenience aided by the time areas helps it be more available and much more appealing,” he stated. “there’s absolutely no concern it really is an expanding world, therefore being aggressive in areas common into the retail company additionally connect with horse racing today.
Rionda recently made plans for the sign from Hipodromo de las Americas to be received via TwinSpires.com.
“which is an essential step that is first” he stated. “the rise into the population that is hispanic the U.S. means our target demographics enhance substantially, meaning we are able to drive more possible competition fans to ADWs additionally as simulcast parlors and competition songs through the U.S.
“Ideally, it turns into a win-win ukrainian bride idea.”
A week that is normal Rionda is not even close to normal. While trying to orchestrate the continuing company potential from their workplace at Codere America headquarters in Buenos Aires, Argentina, their existence is often required at one of many songs. That produces for an incredibly demanding travel routine, including occasions as he must travel to Mexico to satisfy with administration workers at Hipodromo de las Americas, or even to Panama, where Hipodromo Presidente Remon is found. He additionally represents Codere’s passions regarding the board of directors at Hipodromo Nacional de Maronas in Montevideo, Uruguay.
In addition, Rionda provides their expertise as a help supply for Codere Brazil’s administration operations, that is run by handling manager Andre Gelfi. An additional pioneering move for the video gaming giant, Gelfi recently announced a unique joint contract to deliver the race signal from Jockey Club Parana, in Curitiba, a town of 2 million people about 200 kilometers from Sao Paulo, to many other racing jurisdictions global.
“Like I stated, we now have extremely capable administration workers after all of our locations and that relieves lots of stress for me personally, but the majority of times it is simply necessary that we be on location if you will find conditions that need my own attention,” Rionda explained.
As a consequence of the travel needs, Rionda admits which he has trained himself to rest as much as possible in a somewhat reclined airplane chair or perhaps in an flight terminal. “It is perhaps perhaps not an adverse in my situation. It really is the things I should do to obtain the working task done. And so I just take action,” he stated.
Rionda, whom talks four languages fluently, everyday lives in Buenos Aires, Argentina, together with spouse, Jennifer, and child, Sophia.
Rionda and Codere as well as the government of Panama recently hosted the Clasico del Caribe, one of the more prestigious races for 3-year-olds in Latin America, for the 2nd right 12 months. Horses off their countries that are latin yearly in case. This current year’s battle attracted top 3-year-olds from Panama, Mexico, Puerto Rico, Venezuela, Dominican Republic, and Panama. The 2013 competition had been won by Diamante Negro, representing Mexico.
“The passion continues to be for horse racing in Latin nations,” he stated. “the task now could be to examine the way we can collectively expand our perspectives through innovative marketing and provided company goals. We face the exact same needs for industry synergy since the United States faces. It is as much as us to remain regarding the leading edge in order to find an effective way by using the characteristics of Thoroughbred rushing aided by the technology that is new. The impact never ever stops to improve. for the reason that respect”